ASUS announces its line of AMD Radeon RX graphics cards called AREZ, and in the coming weeks you will see more add-in-board partners launching brands that will carry AMD Radeon's name.

AMD promises to revive freedom of choice when gamers choose an AMD Radeon RX graphics card. These brands will hold the same values ​​of openness, innovation, and inclusiveness that fill the hearts of most gamers, and will also share four key values ​​of AMD Radeon:

A dedication to open innovation - AMD is working hard to advance PC gaming through direct collaboration with hardware standardization bodies, and API (Application Programming Interface) developers and games, so AMD technology is available for everyone to foster the industry. Through our collaborations on memory standardization such as HBM and HBM2 with JEDEC, DirectX with Microsoft, and Vulkan with Khronos, and through the GPUOpern initiative where we provide access to a complete collection of visual effects, productivity tools and other content for free, only, we enable the industry to benefit the gamers.
A commitment to continue to maintain transparency through industry standards - Through standards such as FreeSync, AMD provides PC technology ecosystems that significantly enhance the gaming experience, enabling partners to adopt the technology freely for consumers instead of delivering a penalty for gamers with "tax" technology and limit their display choices.
Cooperation with partners with real consistency - AMD is working closely with and aligned with AIB partners, so our customers are armed with the best, high performing, and high quality gaming products and technologies provided by AMD. None of the requirements are anti-gamers or anti-competition.
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Expanding the PC Gaming ecosystem - We create free and open game developer technologies that enable the next generation of immersive gaming experience across the entire PC and console ecosystem. This effort has resulted in several advances such as the adoption of FreeSync on television for XBOX One S and X, the integration of features and advanced technologies from Vega into the Far Cry 5 game without penalizing the competition, and the inclusion of open source innovation AMD into Vulkan API that can be adopted freely by game developers.

Through AMD's add-in-board partners bringing the AMD Radeon RX brand, AMD is constantly pushing the gaming industry to be more open, transparent and seamless, so gamers have access to immersive technology, APIs and best experience.