Cultural and economic shifts are shaping the probiotics market, fostering dietary supplement and food and beverage industries. Consumer trends allude to the rising prominence of probiotics, which offer a slew of health upsides, including digestive and immune health and advancements in weight management. Brands are zeroing in on additional probiotic health benefits to keep up with the soaring consumer demand. A few studies have claimed that certain strains of probiotic bacteria might prevent the common cold and influenza and/or reduce the duration of the disease. The strong link of probiotics with gut health and immunity has steered a wave of trends in digestive health.

Notably, products with probiotics claims, such as frozen yogurt, fermented drinks, cereals, snack bars, infant formula and dairy-based ice creams, have gained ground. In January 2024, the International Food Information Council (IFIC) inferred that a Consumer Insights on Gut Health and Probiotics Survey—conducted by IFIC—found that one in four Americans (those who try to consume probiotics) stated they commonly seek them in wellness drinks.

Surging demand for microbiome-nurturing ingredients has prompted manufacturers and other leaders to emphasize women’s health and cognitive health. Prevailing trends indicate the global probiotics market could reach USD 220.14 billion in revenue in 2030. The growth trajectory is a major indicator for stakeholders as to where the industry is heading.

Probiotics Market Report Highlights

• The demand for probiotic dietary supplements is expected to grow at a CAGR of 14.1% from 2023 to 2030, driven by the growing consumer awareness of the health benefits offered by probiotic supplements
• The demand for yeast-based probiotics is projected to grow at a CAGR of 13.4% during the forecast period. Dietary supplements are made using yeast as it has proteins, amino acids, vitamin B, and peptides, and is safe for all age groups
• The sales of probiotics through supermarkets/hypermarkets dominated the market in 2022 with a revenue share of over 30% and are expected to continue dominance throughout the forecast period. The availability of a wide range of product offerings, also enabling easy comparisons for customers, is expected to drive this dominance
• The demand for probiotics in the Middle East & Africa region is expected to grow at a CAGR of nearly 15% during the forecast period. It is mainly driven by the increasing demand in countries, such as Saudi Arabia, South Africa, and UAE

Recent Development

• In June 2023, ADMannounced the opening of a USD 30 million state-of-the-art manufacturing facility in Spain to cater to the unmet demand for probiotics and postbiotics.
• In April 2023, the FDA approved Seres Therapeutics’ live oral microbiome capsule Vowst and will be commercialized by Nestle using its gastroenterology sales force.
• In November 2022, Nestlémade a breakthrough discovery and product in infant microbiome, launched under the brand name WYETH S-26® ULTIMA®, in collaboration with Pennington Biomedical Research Center and Rhode Island Hospital, USA.
• In April 2022, Symrise and Probi collaboratively introduced SymFerment®, a sustainable probiotic skincare ingredient.
• In August 2021, Chr. Hansen Holding A/S introduced its new science-based stable live probiotics product portfolio for the pet segment. The line-up included CHR. HANSEN PET-PROSTART™ for kittens and puppies, CHR. HANSEN PET-PROESSENTIALS™ for adult pets, and CHR. HANSEN PET-PROVITAL™ for senior cats and dogs.
• In July 2021, Symriselaunched its first processed probiotic dedicated to oral care called SymReboot™ OC which promotes a healthy oral microbiome and strengthens gums.
• In May 2021, Chr. Hansen Holding A/S launched Bovacillus™, an innovative product to support beef cattle health and dairy farming.

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