Social Media Marketing has become the buzz in the industry over the past few years. Social Media Marketing is just a part of the Social Media industry but a necessary and influencing part without which we might be unable to survive in this hardcore competition. Poddar International College, one of the best colleges in Jaipur provides best UG/PG in Commerce along with other courses.
In this article, we will discuss careers in Social Media Marketing. In this article, we will be discussing a few prominent careers in Social Media Marketing.
Social Media Marketing Manager
A Social Media Marketing Manager is responsible for communicating with the clients and customers of the organization via Social Media websites. The main task is to promote and manage the company’s online presence via Social Media websites, reviewing, analyzing, and contributing to activities on websites like Facebook, Twitter, etc., checking the Internet and Social Media sites for company mentions and customer feedback and encouraging its use within the company and Developing strategies for increasing followers or likes on Social Media sites. The captivating moments of all the activities of Poddar Business School are captured by the students working as Interns.
Social Media Marketing Executive
From structuring a Social Media footprint, monitoring and creating an air about the company to developing online media campaigns, a Social Media Marketing Executive has an active involvement on Facebook, Twitter and Google Plus to create and maintain the company’s profile online. The tasks of Social Media Marketing Executive position include: Strategy planning for the company’s visibility on a vast number of Social Media platforms and making reports. He needs to create, edit, publish and share the content daily, which helps build meaningful connections and encourages the managers to take action and create and optimize the company’s pages on all forums to increase the possibility of their visibility on Social Media. The Digital Marketing Club at Poddar International College provides training to students in this field and in addition to getting opportunities in participating in various events.
Social Media Marketing Analyst
The amalgamation of Marketing Analytics and subject matter expert skills is essential for being a Social Media Marketing Analyst. Understanding current and future trends in Social Media Marketing Analytics areas can make you stand out and be a game changer for your company. A Social Media Marketing Analyst is responsible for heading the qualitative and quantitative measurement of the company’s clients’ performance in Social Media. Supporting analysis and reporting for other digital campaigns, including email, search engine marketing, video, display, performance and site.
Social Media Marketing Coordinator
In this job, the person has to oversee and manage the marketing and Social Media needs regularly. The responsibilities include structuring Social Media strategies, promoting and creating awareness about the company’s brand, and starting marketing campaigns to enhance the number of clients. The task of a Social Media Marketing Coordinator is managing multiple projects while meeting deadlines. The students of Poddar International College get a chance to be volunteers and get involved in Social media Marketing activities, generating their interest in this growing field.

The industry is blazing with numerous Social Media Marketing career opportunities. Kick-start your journey in the dynamic field by attending a live orientation session and making a wise choice to boost your career.