Selling raffle tickets online can be a great way to raise money and awareness for your organization. But it’s also important to make sure that your audience thoroughly enjoys the event without making it feel transactional. To do this, you’ll need to choose a tool that supports easy ticketing and payments with Apple Pay or other methods, offers full customization of your event landing page, and provides data-driven insights on user journeys.


The prize lineup is an essential element of any raffle, so you’ll need to create a list that will excite your audience and drive ticket sales. For example, if you’re hosting an event around the holidays or a sports game, you can use items that are themed or popular in your community to get people interested in buying tickets.

You’ll also want to add some items that are more than just merchandise, such as experiences and service-based prizes. This will help your audience really connect with your cause and encourage them to continue purchasing tickets throughout the campaign.

It’s not enough to just post a few photos of the prizes on your social media or website—to sell tickets effectively, you need to include high-resolution images that truly wow your audience. This is particularly true if your audience is viewing the event online and cannot physically approach tables laden with gifts.

When you’re ready to start selling tickets, it’s important to plan your advertising and promotional campaigns early. This will ensure that your audience has plenty of time to purchase and receive their tickets before the event. It will also allow you to budget and optimize your ad dollars to ensure that as many of your audiences as possible are reached.

Once you’ve chosen your advertising platforms and time zones, it’s time to set up your online raffle and begin promoting it. Consider using a ticketing app like Evey that allows you to integrate with your Shopify store and offers simple ticket design templates. You can customize your tickets with a unique QR code that attendees will need to scan to enter the event. This will not only save you time but also help your audience easily remember the details of your event!

Before the big day, it’s crucial to have a clear understanding of your fundraising goals and how you’ll measure success. This will give you the confidence to know that your efforts are working and enable you to make any necessary adjustments. For example, if your goal is to attract 500 new donors, you might need to run more ads on Facebook or Instagram to reach this audience.

You’ll also need to decide how you will notify your winners. Some organizations contact their winners through email or text, while others may host a livestream on their social channels to build excitement and engagement with the audience. However you choose to announce your winners, be sure to keep the process fair and engaging—and don’t forget to thank all of your participants for their support!