What is the role of search engine optimization in various websites?

SEO, the full name is search engine optimization,sem company singapore the Chinese translation is "search engine optimization". It is used as a marketing information technology through the Internet for businesses to improve the website's natural ranking in search engines.

The role of search engine optimization research is mainly reflected in the following aspects:

1. Increase website traffic.You Find Singapore Because SEO can make the website get a higher ranking in the search engine, it can effectively increase the number of visits to the website.

2. Improve user experience.sem company singapore Search engine optimization, website content can be easily found by users, users can browse the website more conveniently.

3. Enhance brand image. SEO can bring a certain degree of brand influence and awareness by increasing the brand's share in the market.

4. Bring direct sales benefits. For students and some small and medium-sized enterprise employees, SEO can bring sales revenue directly, which is what we call "direct traffic".

5. Reduce the cost of corporate advertising agencies. The cost management of search engine advertising is often not low, through search we can also let users find the site that needs us, so that the impact can effectively save advertising costs.

Internet users will use Baidu, Google and other search engines to search for information, in the search results page can quickly find the information they need. Why do some sites rank first and others second in search results? Are these rankings random or regular? The answer is "ranking is conventional", that is, following the rules of SEO.

Q: What is Xu's role?

A: The higher the ranking, the easier it is for searchers to see. The role of SEO is to improve the ranking of the site, that is, to use the search rules of the search engine to improve the natural ranking of the site in the search engine, so that the site is more advanced, more easily clicked by others to browse, so as to achieve transformation.

In order to let the SEO novice intuitively understand the business operation management model, there are not too many relevant theories involved. Before learning SEO, you need a clear point, want to make the site ranked in the search analysis results, you have to go through SEO, which is also a reason to learn SEO.

Often, visitors will focus on the search analysis results of the top ranked websites, only through search engine optimization to our own products, information, content more effectively ranked on the first page of search results, in order to make it easier for business visitors to see their technology products, information and content of each search term.

SEO and search engines

For us Chinese, "What is Xu?" ? What is Xu's mechanism? "The next step is that our country needs a clear Chinese information website. Search engine optimization mainly studies the goal of search engines, and the search engine optimization of English websites is mainly for which search engines.

In general, Chinese websites are for Chinese people. At present, almost all Internet users in China use Baidu search engine to search for information, so the SEO of Chinese websites is mainly aimed at Baidu search engine, while the SEO of English websites is generally aimed at Google, Bing and other search engines.

Do Chinese website search engine optimization, whether it is for Baidu search engine, or 360, Sogou and other search engines, the basic principle is the same, but each search engine search mechanism is different. Therefore, when a website or keyword ranks high on Baidu, it may not rank high on Sogou or 360, while a website that ranks poorly on Baidu may rank high on other search engines.

It is normal to rank differently in different search engines, but if we do a good job in SEO of corporate websites, websites in several aspects of well-known search engines in the overall ranking will be very good, this is such a long and gradual process in China, do not rush!