Fortune 500 brands focus more everyday on detecting rapid changes in consumer preferences and identifying unmet consumer needs. Consumer demand for specific product attributes can accelerate trends from 0 to 60 miles per hour with just one viral campaign. This year, more than 90% of product launches failed. To keep up with the latest trends, brands are using software tools to predict consumer trends accurately. Simporter is an AI-based software that automates product research for brands that make products in categories including food, beverage, cosmetics, skincare, and vitamin supplements.

Simporter tool will shorten your time spent on product research by combining your early-stage ideation work with concept development and pre-launch sales forecasting. This helps brands launch better products quicker and recommends the best attributes to innovate with including ingredients, need states, themes, and sensory characteristics in your category.

It is almost impossible to succeed in modern realities without knowing the marketplace you plan to work with. Even more, if you already have a specific niche and permanently deal with customers, it's still crucial to have updates on what they want and even what they may wish to do in the upcoming future. Simporter can help you to gather this information.

Separately we will pay attention to the consumer experience – how much they are satisfied with your product (and if they are satisfied overall). You will see that the most expensive and modern development is not always the most popular, and it will help you to adjust your supply to the customers' demand.