The online Shopping segment is growing with every single day passing. Through new technologies and connectivity around the world are always there to buy something or anything. Customers are searching and sharing information on the go and making purchase decisions quicker than ever.
In this article from the leading app development Company Bangalore, we are going to discuss some challenges that you need to overcome while developing an e-commerce app or marketplace. So this would be really helpful, make sure you read it till the very end.
E-commerce Marketplace from a Business point of view
Problem with a Wide User Base: Well from the business point of view business constantly needs to keep improving and innovating its service offerings to stay at the top of the game and survive in the market. As the top app developers in Bangalore let us tell you that big e-commerce giants like Amazon and eBay have already marked their presence in the global landscape. The e-commerce leaders have paved their way to success by using innovative technologies and practices to enhance customer satisfaction, therefore getting higher ROI.
Greater Advancements in Technology: Advancements have developed opportunities for business leaders to transform trends into profits. In today’s world, the e-commerce industry has evolved with state of art technologies like user segmentation and smart chatbots. Users are being offered a personalized browsing experience with tempting deals and offers. Moving forward technologies such as vertical e-commerce, and data analytics will aid success in the future of e-commerce business.

E-commerce Marketplace from the customer point of view
Users are consistently looking for a hassle-free and smooth shopping experience, which is they prefer shopping through mobile devices rather than desktops. The user wants to complete the entire buying process with just a few clicks and taps. Hence, it is very essential to provide them with enough space for comparative analysis and reading the reviews of previous customers.
It’s a fact that web dynamics are going to change forever in the world of online shopping. While every new business wants to be ahead of its competition, not everyone can convert the opportunity into a successful business model.
Acquisition Channels- Preference and Optimization
Users are likely to interact with your marketplace through various marketing channels and you may no longer depend on just one acquisition platform to navigate sales and conversions.
It takes nearly seven to thirteen pushes before you turn a visitor into a customer. In his journey from awareness about the product to buying the product and beyond, the user goes through various channels on distinctive cases.
When your buyer persona is all set, you know about your audience and their channel engagements. You must be in a position to identify channels that have more interaction conversions on the e-commerce marketplace and segment the potential ones.
Common Obstacles
It’s not unusual that e-commerce companies burn their acquisition by trusting non-optimized tunnels several acquisition channels. It mainly happens because they get overwhelmed by the volume of traffic on their websites and avoid confirming if they are target audience for your business. As a result, the budget reaches a scope and it becomes hard to cut the losses.
The solution
Make sure that each of the acquisition channels works collectively with each other. It requires individual optimization to promote your product effectively and efficiently. Before selecting an acquisition channel, you must be sure that your target audience is there. Develop a Channel specific marketing campaign, which targets a particular customer segment, integrate it with a small budget and track your customer retention rate with e-commerce analytics.
To know more about the problems and solutions in the e-commerce marketplace connect with our experts at [email protected].