Welcome to the world of Pure Gold Jewellers and Diamond Pendant shop. We are exactly what our name suggests! Started in 1989 by MrFiroz Merchant, Pure Gold Jewellers upholds an aim to serve its customers, Jewellery par excellence with continuous innovation and unmatched quality.

Beginning with conquering the Dubai gold Jewellery market, we aim to go global with our astonishing and elegant jewellery designs.