The business model set by Jordan Brand's annual practice of releasing "Jordan Travis Scott" and "numbering it" in a marketplace that is always connected to one thing has been constantly evolving.

Many other companies

Have tried to match this success rate, but not many - if any - have managed to maintain it at the same time. Apple has 21 years and 18 iPhone models since Jordan had a signed stake.

The ability to truly

Live at its roots as one of the real "urban" products in the world (has never Instagram itself from the consumer-driven and city-driven consumer environment) while also improving technology and making performance a top priority in its design. One of the largest assets Jordan has as a product. In the sense of business and culture, that has allowed the brand, over the past decade, to flood two markets with one stone.

Need another example?

Kobe Bryant is not a Jordan Brand athlete, but Nike spent a short time moving around the shoe companies by releasing public - in the middle of Kobe's retirement journey - the "Kobe pack" of two players Jordan Bryant sneakers wore to sports at the time hoping to be signed by the company.

It was counted

and it was a product that fully utilized the market you created. They roll like that. It is the way they Jordan Travis Scott roll over and how they will continue to produce a business model built on the back of a single, signature that it would not be possible for any other company to emulate.

• For those who wear Jordans
• Being part of a lasting
• Brand is the result of
• A successful partnership

It makes me proud

Yes, it does," said Carmelo Anthony. "I remember getting there and seeing where the business was at the time. I remember sitting at the airport in 2006, coming out of a world championship, and I remember when the genre just hit a billion, and I saw where it is right now - [about 3 billion on sale] - a lot That 's a great growth to be a part of it. "

It is hard to believe that something - one thing - could be 30 years, the ever-changing life span in this custom-made cultural market - and - next - we have created.

But then at the end of the day, when everything is said, done, written and dispersed, as one Jordanologist told me at the discovery of XXX, it all comes down to one simple thing: "whether the sneaker is dope or not.