When e-commerce shopping cart UIs are done well, they can help your customers complete their transactions quickly and easily, increasing your checkout conversion rate. But when they’re done poorly, they can frustrate your customers and scare them away from completing their purchase at all. Make sure you avoid these 6 shopping cart UI design mistakes to keep your customers happy!

1) Lock Out Visitors
One of ecommerce design’s biggest mistakes is locking out visitors with a shopping cart interface that doesn’t have an obvious Done Shopping or Checkout button. If you have too many options in your shopping cart, use color and icons to clearly highlight where users should click. And for goodness sake, make sure your call-to-action stands out on every page!

2) Not Making the Checkout Stand Out
One of our biggest design mistakes is when websites try so hard to create visually appealing shopping carts that they forget about their biggest goal—convincing shoppers to make a purchase. So how can you help shoppers move from browsing your product pages to checking out? By making it as easy as possible for them to complete their transaction. In other words, don’t hide your checkout button behind a million layers of navigation or cleverly placed ads; instead, display it in an obvious place on every page and use color, text size and placement to draw attention to it. (Source: Content Marketing Institute)

Must Read: 11 Blogs with compelling UI Design that will inspire you

3) Hidden Footer Navigation
Many websites place their footer navigation links in a hidden area, making it easy for users to overlook them. It’s usually not necessary—and it may confuse customers—to hide these important links. Consider displaying your site’s navigation on every page by moving them into a header or footer. If you must keep them in a subnavigation area, make sure that they are visible and easy to find.

Conclusion
There are many e-commerce shopping cart UI design mistakes that can be easily avoided by simply knowing what makes for good and bad design. If you want to create a shopping cart with a great user experience, it’s important to avoid these common mistakes. At all costs, avoid clutter, confusion and any other user interface pitfall that will cause your site visitors discomfort and frustration. Above all else, make sure that everything you include in your e-commerce site is clear and easy to use.

Looking for ECommerce website development services? Hire leading UI/UX design company in India, Pepper Square which also specialized in website development, software development, mobile app development services.
https://share.peppersquare.com/2h6