B2C stands for “business to customer.”

A B2C business sells products or services directly to the customers—for example, an online storefront, a pet sitting business, a gourmet pet food business, etc.

A B2C model eliminates the middleman and connects sellers and buyers directly by allowing businesses to develop their storefronts or sell via different mediums. Amazon, Walmart, and eBay are known to follow the B2C Portal Development model.

So, if your customer is the end-user, you run a B2C business. It’s a hybrid model if you sell to both customers and businesses.