What is a CRM software?

Generally CRM software denotes Customer Relationship Management software as an acronym. In other words, A CRM software is a software, tool or system in itself which helps an organization to manage its data related to customers, employees and other interconnected entities.

How CRM software is helpful for an organization?

A customer service automation software is definitely helpful for any type of organization, whether it is a small business of 10-100 people or a multinational company of 10000 people. A CRM software works as a complete platform made up of different modules, which integrates all the notes, activities and information into its one cohesive system.

Thus a CRM software is helpful in interconnecting all the departments of an organization for a very effective and efficient work culture. Accordingly to Salesforce.com, approximately 39% of agencies consider adopting a CRM as a competitive advantage for their company.

How did CRM software come into existence?

The history of a CRM software can be understood by the following steps -

In the 1950s, pen and paper pads were used to record and file the data.

In the early 1980s, the similar task was started to be done in the computer databases.

In the late 1980s, contact management software by Rolodex came into existence to record the essential data.

In the early 1990s, Salesforce CRM software was introduced as the first automated customer management software.

From 1995-96, the term Customer Relationship Management software was coined.

How can you make an effective human resource management strategy with CRM software?

In today’s era, it is only possible for an organization to become profitable if it establishes a successful communication not only with its customers, but also with its employees too. Human Resources are a key component for an organization which play an important role in the success journey of an organization.

To establish the connection b/w good human resource management strategy and business strategy, CRM software can perform the following tasks for you -

Profile Management
Training and Leave Management
Compensation and other benefits
Meetings and Certifications
Data of Employees Attendance
Online Alerts

And many more.

Summary -

The future of the CRM software seems bright, because the emerging trend of cloud based CRM software not only assures a long time delivery of data, but also provides the real time completion of your HR activities like - recruitment, performance reviews, salary slips and leave applications.

On the other side, more than 60% of companies are making their own investment decisions pertaining to applying cloud based HRIS software. It helps them in achieving more benefits like -

More sales
More profits and revenue
More customer retention
More employee retention

And many more.

Your Best Bet: Smartmile Co

Get ready to empower your HR managers with the best customer service automation company - Smartmile Co - the best marketing automation specialist provider company.

Helpful Links -

https://www.salesforce.com/crm/what-is-crm-infographic/
https://www.managementstudyguide.com/crm-hr.htm