SKIFT research shows that 90% of airline marketers have cut their marketing budgets due to the pandemic. The outbreak seemed to intensify during marketing. As a result, the CMO explored limited resources and changed the course of airline companies for a few months.

CMOS find it difficult to rely on traditional finance and management, such as general pricing. which is a way to make a profit fuel consumption Accounting, investment, manufacturing and other decisions from these challenges Airline brands are committed to rigorously evaluating current and future marketing processes. To maintain a consistent income stream and increase ROI

So it is possible that your marketing strategy could be affected by the epidemic, right? and now you have to think "What is your budget for marketing?"

That's an important question. This is because most aviation businesses do not have a significant aviation marketing budget. The answer to your concern is "Spend as little as possible to achieve your business goals"

Much has changed since the outbreak of the plague. There are still new opportunities in aviation marketing. Let's take a look at some opportunities to help you control your aviation marketing budget.
Opportunity 1: Invest in Paid Advertising, Cheap!
Paid ads are cheaper. They are in high demand when it comes to aviation marketing.

This makes sense because the way digital ads make money benefits sellers. First, paid advertising increases cost per click (CPC), so investing here can increase ROI. Second, the epidemic has forced it. to companies Focus on all digital processes This is because it encourages viewers to spend more time online. This results in more web traffic and more ads. This means that the ads are cheaper.

Even the conversion rate is increasing now. Since online advertising is growing at the same rate as before the pandemic, you should take advantage of paid advertising to control your aviation marketing costs.
Opportunity 2: Determine Your Annual Customer Value
The key to controlling aviation marketing costs is the average customer income. If you haven't calculated You should start with that. Start tracking the performance of your sales and marketing. when you start You will calculate how much you spend with each customer or new customer.

Another important thing to consider is spending dollars wisely on a tight budget. And that's where the marketing plan comes in.

A well-developed marketing plan can include the right tactics, tools, and platforms. But to do everything efficiently A sufficient budget is required. However, its implementation requires in-depth analysis and expert experience. Marketers often spend too much money on a single marketing tactic. and cause a lot of damage

So be smart in controlling your budget. Focusing on selected marketing tools and platforms and spend money on it When using this approach You will create a profitable marketing plan that will deliver good marketing results.

In addition, your customers will be equally satisfied with accurate results. In fact, it will be easier for you to determine the annual value of money spent on each customer.