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There are more than 5 million apps available to download on the Google Play Store and iOS App Store combined.
So it's not surprising that marketers have a hard time differentiating their app from others and driving higher clicks and conversions. Fortunately, App Store optimization can greatly assist them in this search.
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The different ways to maximize visibility include:
However, a higher rank will have no discernible impact on ROI unless users are forced to click and download the app. Effective ASO practices can help application marketers achieve these goals and increase the overall ROI of their marketing campaigns.
The impact of a successful ASO is further emphasized by the fact that search results make up the vast majority of most app installs.
Additionally, ASO also increases the effectiveness of its paid campaigns, social media marketing, and other user acquisition efforts.
With efficient ASO, you will see a significant increase in downloads from all marketing channels. Therefore, ROI improves and you get the most out of every dollar spent on marketing.
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The length of the app name can be 50 characters for the Google Play Store and 30 characters for the iOS App Store. The application name should also include the most relevant keywords, if possible.
If your app's name and description include relevant keywords (without cluttering or overdoing it), it will likely improve your app's ranking in search results. Therefore, marketers must learn to determine which keywords to use. Consider the following best practices to get started:
According to App Radar, 65% of all downloads occur directly after a search. Therefore, the importance of using the right keywords cannot be overstated.
Once the user finds your application, clicks on it and reaches the application page, what he sees should be aesthetically appealing. So, focus on the visuals of the screenshots and videos that you present on the app page.
But make sure the functionality of the app is well demonstrated as well. Remember to also meet all size and design requirements.
To get the maximum return on investment, marketers must use all the tools at their disposal. They must select and implement a well thought out combination of paid campaigns, social media marketing, SEO, and ASO.
For powerful ASO and other digital marketing solutions, contact Envigo. We serve a host of businesses, from startups to Fortune 500 giants, with an enthusiastic approach focused on ROI. Visit our website today for more information.
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