There is one thing that should not go unmentioned and this is the fact that traditional lawyers marketing methods are still being used by most lawyers. For your information, these methods no longer work and for lawyers who want to dramatically improve their marketing results, it would be best to avoid some of the following mistakes.
One mistake you should definitely avoid is that of referrals reliance. There is every chance that Middle men will always control the flow of new clients if you depend too much on referrals. Relying strictly on referrals puts none of your knowledge and specialized skill in your field to work. At most, the only participation you'll be involved in is investing precious time getting back to the referrals. Therefore, you should ensure that your lawyers marketing program attracts inquiries that come directly from the prospects rather than relying on third parties of whom you have little control of. This way you will be able to manage your affairs with full knowledge of what is happening.
Another mistake you will want to avoid is over dependence on media exposure. As a way of attracting new clients, you can create print media article advertisements, as well as create advertisements on the radio and television. Without a doubt these modes of advertising will help, but what most lawyers do is rely too strictly on these modes of publicity in their Lawyer marketing program. As much as it is true that your credibility can be increased by exposure, it is still a fact that exposure alone is not enough. Thus, what is needed is ensuring that the marketing program creates actual interactions between you and your clients. These interactions are mostly facilitated through the creation of websites.
The third mistake you can make is focusing too much on networking groups as the major source of new business. Usually, networking consumes time particularly when there is the involvement of meeting prospects and the process of cultivating referrals. But in most cases, networking does bring business but usually what happens is that the time required for successful lawyers marketing through networking takes far too long. Therefore networking shouldn't be put above other marketing strategies but opportunities that would lead to meeting and talking to new clients should be pursued.
The last mistake you can make is embracing low price competition. There are numerous things that could deal a blow to your lawyers marketing campaign and one of them could come as a result of lowering your fee in the view of attracting new clients. Basically what would happen is that you would have helped yourself in undermining your credibility as most clients will conclude that your services are not worthy compared to what was paid for previously. Therefore, competing on value instead of competing on price will be the best thing to do. In this situation, there are only two things that can happen and that is you can either be better off as the most expensive lawyer who has clients appreciating his knowledge or alternatively you can be cheap and bare with clients questioning your skills.