Graphic design is an art, academic discipline and profession whose activity is centered on designing visual, communicative communication that is designed to transmit certain specific messages to particular social groups, for specific purposes. One of the most prominent communicative communication tools used by many people around the world is the printed word or text, which is accompanied by images in a design or layout format. This print material may consist of primary color pictures, logos, texts, etc., which are designed by different people from different professions and industries. This professional practice involves a range of processes including graphic design, typography, printmaking, and other design aspects.

Graphic design as a discipline is considered to be a part of the study of typography, which studies the visual aspect of written communication. The majority of graphic designers are trained to follow the basic requirements of designing. They use several types of software programs in order to achieve their objectives, including computer aided design (CAD) programs. It is also believed that there are two main approaches to graphic design: digital and conventional.

The conventional type of graphic design uses primary color selections and image selection tools. The digital type of graphic design, on the other hand, uses advanced graphic design software, such as adobe illustrator, craigslist, dream weaver, Photoshop, etc., to create the visual representations of the designs. The graphic design software enables designers to manipulate the visual content of the artwork. Some of the most common software programs used in digital graphic design are Adobe Photoshop and Adobe Illustrator. However, not all designers are proficient with the use of these software tools, which explains the reason why many graphic designers choose to work freelance.

Designers have two goals when they work in the field of graphic design. One goal is to create a visual identity for the products and services they design. Another goal is to create a persuasive visual appeal that persuades customers to purchase the products and services offered by the company. In order to achieve excellent communication and visual identity, graphic design companies hire professional and talented graphic design artists.

Good visual identity and compelling brand identity are essential to establish a company's credibility and generate leads or sales. A visually stunning website promotes the products and services of the company, while the company logo creates a visual representation of the company brand identity. Once the website is complete, companies take full advantage of their website by establishing an online presence, email marketing campaign and a variety of promotional offers. Having an attractive website is essential, but what if the website fails to deliver on the promise of excellent visual communication?

Professional and talented graphic design artists employ different types of techniques in order to portray the message properly. For example, artists use different types of text fonts in order to make their images clear and effective. Different graphic design requires different types of elements, such as background, color, line thickness, shape, size and contrast. However, if all the different types of visual elements are used, they will not be as effective.

While working on a corporate website, the message may work best when it is communicated in a natural and creative manner. It may work best when graphic design companies incorporate natural and artistic elements such as nature, wildlife, and bright colors. On the other hand, a more formal website that incorporates technical jargon or complex scientific or technological information may work better when text is used sparingly and only in select portions. For example, although it may work for children, it may not work for business clients that need more technical details in their messages.

The same principles of graphic design can be applied to the world of advertising, where images and messages have to be presented effectively in order to influence customer decision making. Most advertising messages are created using printed materials, including billboards and other forms of visual communication. However, TV and radio commercials are also created using images and audio, often accompanied by text. In both cases, it is important for graphic designers to remember that less is more, as the less text they include, the more is its importance. A well-illustrated and with relevant content are much more effective than an advertisement that has overwhelming graphics and vivid colors.