Customer’s sentiments are very important to understand their state of mind, especially towards a product, services, brand, and company. Business organizations can analyze and utilize the sentiments of their customers, to offer them better products and services.

Customer sentiment analysis is basically, analyzing the feedbacks, reviews and comments of the customers on social media, your website, your customer support center or any other place meant for taking customer’s feedback.

Read here what is customer sentiment analysis and what are the ways to analyze sentiments of the different customers through various sources like social media.