The pay-per-click (PPC) name itself defines pay-per-click, that is, pay only after a click is completed, which means that when the ad flashes on the screen and the user clicks on the ad, only the advertiser is charged. PPC is an online advertising model in which the sponsor pays each time a user clicks on one of their online advertisements. The typical click-through rate of PPC ads (when a visitor clicks on your PPC ad and visits your website) is about 2%, but the return on investment (ROI) will vary depending on your business.

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