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Sustainability strategy: what it is and why your business should have?

The sustainability report allows organizations or companies to communicate the economic, environmental and social performance. Target & Bidder Statements impact is caused by their daily activities.

If any of these pillars fails you, your business is not sustainable; in the case, your project contributes to the care of the environment and healthier well-being.

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Now that everything is clearer, what is a sustainability strategy?

Sustainability Prospectuses involves planning a series of actions that are intended to provide social, environmental, and economic value. It is clear that you do not just plan, but you have to carry them out, right?

Benefits for your business of incorporating a sustainability strategy

If you think that all this is very good, but what do you get from the effort to plan and implement changes in your business, we will see what advantages you have to transform your business into sustainable (but sustainable).


Enhanced brand image and competitive advantage

It is no accident that the big brands do not stop taking out “sustainable” products. They are not dumb; they know that this improves their image and that more and more customers look at the values ​​of the brand before buying.

So if you want customers to love you, sustainability will be your ally. But customers are not stupid either, and if something does not match your message, they will realize. Once you have lost your trust, you will not recover it again. So plan and define a coherent strategy.


Increase productivity and reduce costs

Detractors of sustainability (because everything in this world has people against it) affirm that sustainable business practices swallow profits. Sustainability helps us to be efficient, optimize effort and conserve resources, which improves employee productivity and reduces costs. The cost reduction is also related to energy and water conservation strategies. Yes! That actions that have a greater impact are more expensive to implement, but the long-term results justify the investment.


Increase the capacity to comply with legislation

In the coming years, things will have to become much more serious in terms of environmental and social legislation. Integrating sustainability into your business will help you deal with the new regulations easily, as you will go one step ahead and not have to worry about anything.


Attract employees and investors

We have already talked about sustainability attracting customers, but not just them. People like to associate with other positive people and do not want to be linked to companies involved in ecological disasters and social welfare scandals.

Show that your company is respectful of the environment and your employees and you will attract the quality of the people you want to use and the funds that your company needs to expand.

 Priority in tenders

If you go to public tenders, sustainability will give you points. In some of these contests, many times you will not even be able to participate if you do not have a sustainability strategy and documents that justify it as a Sustainability Report or a Strategic Corporate Social Responsibility Plan. The thing is clear; you lose a business opportunity.

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