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Competitor Analysis in SEM

Posted by David White on October 11, 2024 at 3:53am 0 Comments

Competitor analysis is a vital step in creating a successful Search Engine Marketing (SEM) strategy. By understanding what your competitors are doing—such as the keywords they are targeting, their ad copy, and their bidding strategies—you can refine your own campaigns, capitalize on opportunities, and avoid costly mistakes. Conducting competitor analysis in SEM allows you to identify keywords they are bidding on, review their ad copy for ideas, and understand their budget allocation. Working… Continue
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