Whether you’re heading a start-up or a large business organization, attracting new clientele is always a top agenda. That is how you expand your business and generate more income. But realistically, you might not win over every client you approach. However, a well-curated business proposal can help you succeed at increasing your clientele. Business proposals help the clients understand how you plan to solve their problems, run the entire project, and increase revenue for their organization.
Business owners and organizations go through a ton of business proposals every day. Therefore, a good business proposal that appeals to the client is less likely to be put in the bin. When your process is unique and straightforward, it is easier for potential clients to entrust their projects. With that said, how can you write a successful business proposal?
Do your research
Business proposal writing can be challenging. The document has to provide relevant and straightforward solutions to the clients. That means you need to have all the necessary information before writing the proposal. Start by conducting in-depth research on the company. You can find out who is in charge of the decision-making, what the organization wants to accomplish, and the problems they want to fix. Once you have enough information, you will know who to address and whether you need to write an RFP or RFI. In short, research is essential.
Explain the project scope
The project scope will enable the client to understand how you intend to run the entire project from start to finish. Here, you will explain the logistics of the process and how to deliver the resources. According to consultants at Ameli Consulting, the project scope in proposal writing answers the following questions.
• Who will oversee the project?
• How much will it cost?
• What resources do you require?
• When will the project begin and end?
• Where will the project take place?
• Why should you win the job over other applicants?
The questions can vary, but your business proposal should answer the why, how, where, what, and when you will deliver the project.
Don't forget the format
A well-written proposal is organized and visually appealing. Business proposal writing follows a specific format that includes:
• Introduction
• Executive summary
• Table of contents
• The body
• A conclusion or call to action
• An appendix
These are the basic features of a business proposal format. However, you can customize these features depending on the length of your proposal.
Proofreading and editing
Business proposal writing consumes a lot of time. You might even lose focus during the process. That is why you need to go through the entire document after you finish writing. Proofreading allows you to edit the document eliminating language and grammar mistakes. Part of winning the contract is submitting a detailed proposal that is easy to read.
Submitting the proposal
Submission is the last part of the process. Take note of the client's submission requirements to avoid disqualification. Additionally, remember to attach all the necessary documents highlighted in the appendix section. After completing everything, submit your proposal and cross your fingers.
Business proposals are fundamental in creating new business opportunities. You can also use professional business proposal writing experts to curate a successful business proposal. Ameli Consulting’s number one goal is to win you more business. Reach out to them and expand your clientele.