If you have ever needed to translate a web page and have turned to an online translator, it may have happened to you that those texts have not been translated correctly. So, it may also be that you have not yet discovered the advantages of hiring a professional agency.

With the increasing internationalization of our web projects, it becomes increasingly essential to make use of a professional translator.

Do I have to hire a translation agency to translate my website? It will depend on each particular case, but there are a number of tips that can be useful when deciding to hire a translation agency.

In this way we avoid the bad results that the occasional free and automatic website translator may commit.
Surely you will ask yourself: Why can't we use an automatic web page translator?

Today we will tell you some of the many reasons to use a professional translator to translate your website. We will also share some tips that will help you choose a reliable translation agency and that guarantees the results you need. And also we will give you some basic tips that will help you save when translating your website.

What exactly does a professional translation agency do?
Translating is not literally transferring words and phrases from one language to another. Transcribing words and literally translating are two things that machine translation programs like Google Translate and company do excellently well.

For texts that are not important, they can be useful.

When are automatic translation programs not useful? When you want to give professional use to that web page, document or text that you are going to translate from English into any language.

Translating is expressing in one language what was written or expressed before in another language. Starting from this basic and classical definition, we would add an extra brushstroke to the broad meaning of the word "translate": explain in a given language what has been said or written in a language other than the original. This definition (somewhat longer) explains very well why, today, an automatic program cannot compete with a human translator.

To be able to explain something, one must reflect and know in depth both the language of origin and destination of a translation, as well as the culture, traditions, jargon and idioms of the reader who will read these translated texts.

Even the best machine translation program you find right now in the market is missing something essential to translate. It lacks the emotional intelligence that allows a professional translator to assimilate a message and communicate it to a community of readers who think, speak, feel and buy in a different language.

The 2 main features of web page translation

It is not easy to summarize in a few lines the main features of web page translation, so we are going to stay with only two of them: the objective that the web translator should look for and the specific text that will be part of the translation project.
1 # The web translator works looking for a main objective: to sell.

When a company or a professional invests in a web page - blog, virtual store, teleformation platform, etc. - it does so for one reason: to sell its brand image, its corporate identity, its know-how, its products or its services.

What does a professional web translator do? It helps the owner of that website to reach their sales objectives in markets that speak a different language

Thanks to the good work of a web translator, e-commerce, blog, etc., the client company multiplies by a thousand the number of people to whom it sends its sales message, that is, it reaches millions and millions of potential clients that do not share the language of the seller and they want to buy on pages that do understand their own language.

2 # A web translator is responsible for translating both visible and invisible contents of a web environment
Here we are talking, nothing more and nothing less, than the very famous SEO translation. The so-called SEO translation is the focus of web translation performed by a translation agency or a “real” web translator, and that is why we are going to dedicate some lines.

What is SEO translation?

SEO is Search Engine Optimization. Surely you have read not one, but one hundred thousand articles on how important it is that your web page is optimized naturally so that it is positioned well in the main search engines and your potential customers locate it more or less easily.

It can be a great advantage to be on top of the search engines such as Google.SEO translation consists in translating as much professionally as possible the visible contents as well as the invisible contents of a web environment.