Salesforce - What is It?

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Do you have a clear idea on Salesforce like what it is, or what does it do? Well, Salesforce is a cloud-based CRM software, which helps businesses to streamline all the scattered business processes and to grow in a more organised way. It is available in the market since the late 90s and with time, it is evolving and becoming one of the most comprehensive, effective and creative CRM solutions that are capable of meeting all your business requirements.

Reasons to Choose Salesforce

Here is a list of the persuasive reasons why this CRM solution is so popular these days and why it deserves your consideration and attention.

> Cloud-based

In terms data analytics courses uk of flexibility, Salesforce would offer you next level benefits. Use it from anywhere, at any time! The advanced and secure cloud infrastructure of this CRM offers to get unique cloud solutions for Marketing, Sales, Analytics and Support.

> Easily Customisable

Want to add extra fields or modules to your CRM solution depending on the business expansion? You can do all these things easily with just a simple click!

> Easy to Use

Wondering how to work with this new CRM? Well, working with Salesforce is as simple as visiting a website! Simply log in from anywhere, communicate with your colleagues, update and view customer data at any preferable time. Yes, it is that much easy to handle.

> Multitenant Platform

One of the greatest benefits of using this CRM platform is to get the latest features with seamless, automatic upgrades three times every year. All the users of Salesforce share same instance and the same infrastructure of the CRM software. This is the reason all the users get simultaneous and automatic updates on it while securing every data on it.

> Efficient Reporting

You will get powerful reporting tools available on this platform. These tools will not only help you to save money and time but will also help you to get detailed business analytics. You can customise the reports. Moreover, you will get the facilities of real-time analytics and reports along with contract management.

> AppExchange Ecosystem

This is one of the business-driven benefits that you can avail using Salesforce. You can devise as well as market your own application using it. More interestingly, you can get the access to a handful of secured, verified and useful integrations and applications built by other Salesforce users.

> Integration Options

This CRM platform offers a well-documented and robust open API with which any virtual integration is possible.

Other than all the above-mentioned key points, with Salesforce, you can get the support of a diverse community, can get the benefits of mobile CRM, which is very trending and one of the main requirements of most evolving businesses. Get a trusted Salesforce partner and start empowering your business today!

GROWING IMPORTANCE OF DATA ANALYTICS IN A DATA-DRIVEN WORLD

A digital revolution, especially in the field of data analytics, is emerging as the most important innovative element for the success of an organization.

Large untouched datasets cannot generate useful insights that are needed to drive business growth. Innovation-driven organizations have started investing in leveraging data for surpassing their competitors and gain a competitive advantage. Organizations are today in search of professionals with skills, expertise and the capability to produce useful insights from large datasets, to assist them in smarter decision making processes. The importance of data analytics is increasing day by day.

"The survival of organizations cannot be imagined without data analytics".

It assists businesses to transform amorphous data into actionable insights. Employing it as the part of management is the key to achieving this. They are the medium through which an organization can keep track of far it has come, how far is still to go and if it is on the correct path or not. Without such insights, the organization is like a visually-challenged person walking on the road who knows where to go but doesn't know anything about the road or how to get to the destination. This analogy clearly explains what a crucial role data analytics plays in the success of an organization.

WHY BECOME A DATA ANALYST?

1. In this data-boom environment, there is a tremendous need for skilled and trained professionals who can deal with datasets and can extract useful information from them. Becoming a data analyst can provide you with a competitive edge over others because it costs organizations money to deal with the enormous amounts of latent data. This is why there is an urgent need for professionals.

2. Data streaming is projected to grow in the coming years, which means that the demand for data analysts will also increase concurrently. This is the right time to enter the field of data analytics. Becoming a data analyst is fruitful both in the short- and long-term. At entry level, it gives candidates the experience and skills to handle, analyze and interpret data while at higher levels of the corporate ladder, it offers opportunities to make high-level strategic decisions that affect the health and growth of the company.

3. The greatest motivation for becoming a data analyst is the inherent appeal of the subject itself. It provides opportunities to solve some of the hardest and the coolest problems. This career is mainly concerned with extracting information from the humongous amounts of data streaming into the organization's data warehouses on a daily basis.

4. The technical knowledge and skills required to deal with datasets can only be acquired if you undergo a certification course associated with data analytics. You will be able to learn how to deal with the techniques and methodologies associated with data analytics.

APPLICATIONS

All the leading industries today use it: health-care, education, manufacturing etc. Analyzed and interpreted data helps the organization to drive business growth by keeping an eye on customer behavior and preferences thereby increasing profitability and brand value.