Did you know that when you search for a website on Google, the site with high domain authority ranks higher than the sites with low domain authority? This happens because Google has a very complex algorithm that calculates the relevance of your website and assigns it to your rank.
Luckily, with help from some SEO tools - such as SeMrush or Ahrefs, we can find out our domain authority and then get to work increasing it.
Four major factors contribute to Domain Authority (DA) which are:
-Links
-Rank.
-Age of the domain.
-PageRank.
The higher the DA of a website, the more likely it has a high rank and will get attention in SERPs. Websites with high DA also have an increased chance of getting backlinks from other sites.
Some people think that low-domain authority websites can rank well. They find it surprising when their websites don’t rank well even though they invest a lot of money in SEO. The reason for this is that the website has a low domain authority score.
Low domain authority websites have problems with ranking in the search results pages because Google’s algorithm takes into consideration the quality and quantity of links pointing to the page. If your website has a lower domain authority rating, there are fewer quality links to your site, and Google will not show your webpage for certain search queries. visit https://xamblog.com/high-domain-authority-backlink-for-seo/ for the authority domain.