In this era of intense competition in just about any industry, it is important for a company to offer a satisfactory experience to their customers or enhance it as much as possible, in order to achieve brand loyalty. One of the ways it is being done in contemporary times is via gamification, which involves turning daily and mundane activities into a game, so people will enjoy them and engage more with a company. These days, the technique is being used to engage users in loyalty programs, interactive communication, product exploration, and game-based marketing.

In addition, companies are also using this method to enable people to explore their products, by offering recommendation games and quizzes. Similarly, an interactive version of frequently asked questions (FAQ) is also enabled by this technique, as are loyalty programs, wherein rewards are provided for leveling up, which encourages people to cross more levels, thus benefitting the company's sales. Therefore, with the dual application of the technique, to increase revenue and better the consumers' experience, the gamification market is expected to grow to $76,298.9 million in 2030, from $7,841.5 million in 2019, at a 24.2% CAGR during the forecast period (2020–2030).

Read More: Gamification Market Analysis and Demand Forecast Report

To make gamification even better, the applications are being integrated with machine learning (ML) and artificial intelligence (AI). These technologies provide a comprehensive dashboard for companies to monitor the progress of their gamification apps. In addition, the customer insights gained via these technologies can be studied using business intelligence (BI) software and apps. This is why companies offering such solutions are integrating them with advanced technologies to augment their customer base. For instance, as part of an acquisition, Tritium Software S.L. (ForceManager) integrated its AI capabilities in the gamification platform of Sellf S.r.l., in September 2018.

Even though a major purpose of gamification is to enhance the customer experience, the usage of enterprise-driven solutions has been higher than customer-driven alternatives till now. This is because companies are extensively using this technique to increase the productivity of employees, by encouraging them to complete their daily task faster and more efficiently. In the corporate sector, such solutions are utilized in conducting training sessions and team-building activities and raising the engagement level of employees at seminars and conferences. In the coming years, the demand for consumer-driven gamification solutions will rise faster, due to all the reasons stated above.

These solutions find widespread usage in the retail, banking, financial services, and insurance (BFSI), media and entertainment, healthcare, information technology (IT) and telecom, education, and government sectors. Among these, retailers have been the largest users of gamification, especially for engaging customers with the brand and products on offering, as well as studying their preferences and buying patterns. In the coming years though, the fastest increase in the adoption of this technique would be seen in the media and entertainment industry, as companies here are using them to understand consumer preferences, advertise new products, increase the subscription rate, and create brand awareness.

Globally, the most powerful engine of the gamification market growth is North America, as the number of companies offering such solutions is surging, heavy investments are being put in the IT infrastructure, and demand for AI-integrated gamification solutions is rising here. In the near future, Asia-Pacific (APAC) would experience the fastest rise in the adoption of such solutions, primarily owing to the growing uptake of smartphones and high digitization rate. In addition, companies in the region are strongly focusing on augmenting the productivity of their employees and enhancing the experience of customers.

Therefore, with the intense competition in every industry, companies are adoption gamification to increase their revenue and build brand trust.