As per the survey of industry body, Associated Chambers of commerce and Industry of India (ASSOCHAM), only 10 percent MBA's in India are employable in reality. The prime reasons behind such a situation are the gap between industry specific skills and education. These days, marketing employers are not interested in candidate's internships or grades; all they want is industry specific skills.Today, the marketing landscape has changed drastically. If we talk about the present scenario, digital marketing is the booming industry that is expected to create 1.5 lakh jobs in the next five years. There is a huge demand of digital marketers.


Online marketing has been recognized as the top five careers to look out for. The hiring managers are readily looking for marketing candidates with the knowledge and skills in digital marketing. Be it real estate, hospitality, B2B businesses, retail, consultancy, manufacturing, export-import and many other industries are keen on hiring professionals with relevant skills in this domain.The prominent areas of employment include search engine optimization, social media marketing search engine marketing, content writing and so on Rank 1.


So if you wish to land in your dream marketing job, make sure that you're armed with digital marketing skills as it will give you an edge over your competitors. On a conclusive note, it would be good to say that a job in booming online marketing field will help you to carve a niche career.The author works for CareerBuilder, where you can find a wide array of marketing jobs.Visit the website and apply for various job openings as per your suitability.


When it comes to search engine optimisation and digital marketing, the field has evolved drastically over the years. Now in 2015, data is omnipresent. Everything that is digitally inclined is interconnected through data consumption. As such, digital marketing is not simply about trying to sell your products online. Marketing professionals have to take extra measures to get to know their consumer base. This means making the most of this data to know your potential clients' buying habits,