But that’s not to say Birkenstock has changed its designs to become more fashionable. In fact, Glasgow said, the company continues to depend Fitflops Sandals For Women on its founding core styles and colors. For example, the firm offered a wide range of colorways this past summer, in pink, lime green and powder blue, but in the end, classic colors far outsold all others. “I like to say we specialize in brown and black. We have about 12 different shades of brown,” Glasgow said.“Our brand doesn’t change that often. We get lots of pressure to change, but that’s not our role,” she said. “Our role is to Cheap Birkenstocks nurture and protect the brand and stay true to the health and wellness aspect of it. If that other stuff comes, that’s great, and that’s what’s happened right now.”Looking ahead, Glasgow said the company intends to spend the year pursuing outdoor and specialty running accounts, as well as strengthening its relationships with Fitflops Sale independent retailers. To help in that process, the company recently hired four territory managers and five field service representatives.For Tip Top Shoes owner Danny Wasserman, that is good news on top of what has already been a stellar year with the brand. “We’ve been really satisfied with their operation from both a Birkenstock Sale customer service [standpoint] and from their field sales person,” he said. “This year, we were quite happy with their inventory and their support. For us, it’s a great brand, and one of our outstanding performers this past season.”
To validate these claims, Earth has conducted extensive clinical research over the years. One Mbt Sandals study was by Illinois’ Benedictine University’s Exercise Physiology department, while another more recent study, by biomechanist Katy Santiago, focused on the effects of wearing inclined-sole footwear as part of a health-based walking program.Retailers that carry Earth — the brand is sold in 800 independents as well as Dillard’s and Nordstrom — say Mbt Shoes the line’s technology makes it a strong addition to their wellness offerings and helps them bring customers performance features that fit their individual comfort and fitness needs.At Tucker, Ga.-based Abbadabba’s, buyer Jennifer Smith said the store appreciates having options. “Earth doesn’t compete with other brands — it enhances the whole wellness section Mbts of our store,” she explained. “I can offer my customers many different options, and they can decide what’s right for them.”Paul Foley, manager of Foothills Shoes in Yuma, Ariz., agreed that when it comes to wellness footwear, customers’ needs are as specific as a brand’s technology. While Earth tends to appeal to http://www.cheapbirkenstocksoutletsale.com older snowbirds in the area due to its shoes’ enhanced support, MBT draws a younger crowd with its unstable approach to walking.Although Earth’s health and fitness benefits may be the motivating factor in a consumer’s purchase, the brand offers a diverse mix of product to drive sales. “The collection is broad in Fitflops Clearance terms of classifications,” said Aznavorian. It ranges from athletic looks to exercise sandals. The core of the collection — which retails from $50 for sandals to $220 for waterproof boots — is casuals that transition from career to weekend wear.“We outfit the consumer’s entire closet,” Morin said. Only 20 percent of Earth’s Fitflop Sandals business comes from men’s, but Aznavorian said expectations are that this figure could double in the fall with the addition of office-appropriate dress casuals to the men’s line.In a further effort to broaden its customer base, Earth has expanded its footwear offering targeted to the LOHAS (lifestyles of health and sustainability) community, Birkenstock Mayari with both vegan and eco-friendly styles. “It’s a secondary [market], but an important one,” said Aznavorian about the vegan offering, which accounts for 25 percent of the collection. The company’s eco-friendly push includes the use of BioFoam cushioning, made of 70 percent recycled material, as well as glue-free, post-consumer recycled content for Fitflop Sale packaging.As it looks to share its wellness message, Earth is using its Website to connect with consumers. The site, which receives as many as 6,000 hits a day, features everything from videos explaining the shoes’ technology to information about the brand’s clinical research.In addition, it serves as a link to Earth’s panel Birkenstock Outlet of fitness advisers and directs consumers to YouTube, where they can watch a teaser to the brand’s “Weekday Workout” video, due out in September.“We’re setting ourselves up for broad shoulders to grow on,” said Aznavorian. He said the brand could branch out into other categories, including apparel, beauty products and even bottled Birkenstock water. “We believe the brand can be a true lifestyle of health and wellness.”
Iconic comfort brand Birkenstock is responding to consumer demand for vegan products with the launch this month of its signature looks in vegan styles.According to David Kahan, CEO of Birkenstock USA, vegan styles are already available in Europe. Birkenstock Shoes The company decided to bring them to the States due to requests from U.S. consumers.The Arizona sandal will be available in two versions and retail for $99.95. The Gizeh ($94.95) and two Boston clogs ($110) round out the offering. All will feature Birkenstock’s classic cork footbeds. The collection will be sold online Birkenstock Sandals and through select retailers and e-tailers.Birkenstock has been offering its U.S. customers a range of vegan products for the past three years, said Kahan, with its EVA collection of classic looks, in addition to a selection of styles for kids in a wide range of colors priced at $29.95 to $34.95.Helping promote Fitflop the footwear additions is PETA (People for the Ethical Treatment of Animals), which issued a statement about the additions. “Every day, PETA hears from shoppers who are looking for vegan-friendly retailers and Birkenstock now fits the bill,” said director of corporate affairs Anne Brainard. “These iconic styles meet the skyrocketing demand for Mbt Discount footwear that’s as trendy and comfortable as it is kind to animals and the environment.”


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