The rise of social media has meant that you cannot afford not to be active on it. However, it can be quite overwhelming for a small business to be active on different social media platforms at the same time. Thus, it is a good idea to pick the social media platform that you think would drive the most traffic to your business. But, how to decide which social media network is most suitable for your business. Let’s find out. SEO Services Australia

Aligns With Your Business Interests

Small businesses should try to stay active on social media networks that align with their business interests. This means that you should continue posting on that social media platform which is being used by most of your target audience. For instance, if your business is geared towards young people then Instagram and Twitter are excellent choices for you. Both these social media platforms attract young people and staying active there can help you in reaching them. However, if the target audience for your products or services is older and more mature then it might be better off remaining active on Facebook or LinkedIn.

Popularity

The golden metric for social media is popularity which means you should stay active on platforms which are popular among the people. The more users there are on a social media network, the more exposure it can provide to your business. Thus, in that respect, Facebook is the clear winner. You should remain active on Facebook as it is the most popular social media network on the planet. It gives you the chance to reach an unprecedented number of people in different countries all over the world.

Easy to Post On

Ease of use is another important factor to consider when choosing a social media platform. You should pick the social media network for your business that’s not only simple to use, but easy to analyse as well. Twitter is a great example of this. Posting on Twitter is both easy and quick and can help you in sharing business updates. Brisbane SEO Services

Anchor Digital is a popular SEO agency in Australia that offers its services to both small and large businesses. If you want to find out which social media account your business should stay active on then get in touch with us as soon as possible.