Local search is extremely useful for small companies. According to the findings of a HubSpot study that found 46 percent of Google searches are local-related information. Additionally, 72 percent of people who use an online search go to an establishment that is within five miles. Therefore, if you want your business to be optimized for local searches, local SEO (Search Engine Optimization) is vital. In the article below, we've listed some suggestions from the top SEO experts to help you make your local SEO efficient. After reading this article, you'll have knowledge of how you can improve your business's reach to potential clients who are using local searches to find out what products or services to buy.

What is local SEO?

Local SEO refers to optimizing a website to a specific location. Businesses can boost the amount of organic traffic, brand exposure, and leads generated by local searches conducted by customers from nearby areas by following local SEO best practices for an SEO business.

Let's focus on the most important aspect: how to build an effective local SEO strategy to be more prominent in local search results.

• Create an account on Google Business Profile: Google Business Profile can boost your business's online presence quickly by allowing it to be displayed in search results where it wouldn't otherwise be. To be able to access the Business Profile, you must have an existing Google My Business account connected to the profile. If you have all the details in the Google My Business account, it will be added to Your Google Business Profile.
• Make your site mobile-friendly: Due to the widespread use of phones in our everyday lives, lots of people make use of their smartphones to search for local businesses and information. According to a survey, 82 % of people have used their smartphones to perform a "near me" search. This means that your website must be mobile-friendly so that mobile users can easily navigate the site and get the information they need.
• Regularly solicit feedback from customers: Your customers are more knowledgeable than anyone else, and they can attract new customers through reviews on sites such as Facebook, Google, etc. Therefore, if you wish to boost your local SEO, it is essential to let your customers voice themselves, then respond when necessary and try to solve any genuine concerns that are raised by negative reviews.
• Utilize the location pages: If you own a business that has multiple locations, you should create the location pages. These pages will provide visitors with the name of your business address, address, and phone number, as well as descriptions of store hours, parking information as well as numerous other details. Keep in mind that you'll have to update the information elsewhere in the same manner that you display it on these pages. You should be sure to avoid duplicate content on multiple locations pages.
• Build local links: Apart from getting links from sponsors or partners significance of establishing links for your business can't be overemphasized. Link building locally is associated with engagement in the community. Thus, it is important to improve your link building by creating connections with local websites within your field. It's the most efficient way to accumulate a lot of high-quality backlinks and send the most effective signaling to Google.

Do you require help growing the visibility of your local search engine? Contact DotCreative to analyze your site and develop an SEO strategy based on data to bring in more traffic, improve your rankings, and be at the top of local search.