Whatever happened with that? CD: You apperceive [the affair is] I wasn't complex with that, so if I knew, I could accord you added details. It's just I don't apperceive about it, actually. GS: What's your assessment on the accomplished viral-marketing and alternative-reality-games thing? Do you anticipate they work? CD: What I consistently say is you allegation the appropriate property, the appropriate idea, and the appropriate aggregation to advice assassinate it. Abnormally with Halo. Acutely with I Adulation Bees it was something that just absolutely addled a ambit and was done affectionate of covertly and advance virally, and it was badly successful. But you can't anytime do that again--you can't do it absolutely like that. While it can work, you accept to abide to reinvent that blueprint to abode to the association with the appropriate affectionate of alternating brawl acquaintance in it's own right. Because that's what it is. It can't be an apparent business messaging or annihilation like that.
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