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When we talk about Google Ads; Ad groups are a must-have part of any professional campaign. As the name indicates, an ad group is a set of multiple ads that all belongs to a specific set of similar keywords in the same niche. It can also be a set of similar niches. These ad groups have almost similar potential and targeted audience and all are very important for any successful PPC Campaign.
Building a successful marketing strategy to run effective campaigns with a great set of ad groups can increase overall results. It will drive highly potential traffic to your website and generates authentic business leads at lower cost with higher conversion rate.
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