When we talk about Google Ads; Ad groups are a must-have part of any professional campaign. As the name indicates, an ad group is a set of multiple ads that all belongs to a specific set of similar keywords in the same niche. It can also be a set of similar niches. These ad groups have almost similar potential and targeted audience and all are very important for any successful PPC Campaign.

Building a successful marketing strategy to run effective campaigns with a great set of ad groups can increase overall results. It will drive highly potential traffic to your website and generates authentic business leads at lower cost with higher conversion rate.

https://www.temok.com/blog/benefit-of-multiple-ads/