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More than 80% of businesses have a content marketing strategy, according to a survey by SEMrush.
Online content, which includes everything from blogs to videos to infographics, is a fundamental component of digital marketing and online brand building. And having a smart content marketing strategy is key to getting the most out of your content.
A range of marketing companies offer content marketing services - from content-focused marketing agencies to agencies that previously focused on advertising or SEO, everyone wants to join the content marketing activities.
So how do you know which companies are the best content marketing partners for your business?
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