Everyone talks about the wonderful benefits that digital marketing brings to businesses. But how should you achieve those promised results? If you want to find out how small and large businesses are boosting their sales online, then we will tell you what the main services offered by a digital marketing agency are.



Social Media Management
Companies need professionals who properly and effectively manage their social networks to correctly reach their audience. That is why one of the most popular services of digital marketing agencies is Social Media Management. This is essential to plan strategies according to the company's objectives, create useful content to generate interaction, manage communities and communicate with users, manage social media advertising budgets, design an online crisis manual, make reports, and design web pages and posts for social media.
Since selling online requires visual attention, some agencies have graphic and web design professionals on their teams, who take care of designing web pages from scratch, being attractive, user-centered and responsive; creating designs for social networks such as publications, ads, etc., following the brand´s graphic line; and developing a graphic identity for businesses that are just starting out or for companies that want to renew their image.

Return on Investment Analysis
The Return on Investment or ROI is an excellent metric that provides us with accurate data. It helps us to evaluate the profitability of the planned strategy. ROI is one of the most popular services offered by marketing agencies, since it helps businesses to see if their campaigns are delivering the expected results.

SEO website positioning
One of the most relevant services of a digital marketing agency is SEO web positioning. It helps web pages improve their visibility in the most important search engines. In other words, it is useful for webpages to appear in Google´s first places when a user searches for related phrases according to their topic. This is done organically, without ads. For companies it is essential to have an SEO service since it is estimated that 75% of users NEVER get past the first page of results, and over 50% don't even click past the top 3 results.
In addition, it helps you increase traffic to your website, be more trustworthy for your customers, increase sales, and stand out against the competition.

Inbound Marketing
Is one of the most demanded digital services by companies. It is a methodology that delivers valuable content for free to users in exchange for newsletter subscriptions.
Inbound Marketing attracts customers without being intrusive and without hounding them. the idea is that by offering content designed to address user problems, they come on their own. It is one of the digital marketing strategies that achieves the highest ROI (return on investment). In addition, it helps to generate engagement and create connections with customers.

Content Marketing
Content Marketing consists of offering relevant content to users for free, whether to attract new prospects or retain customers. To create content that converts, digital marketing agencies conduct research on the company's industry and its target audience. In this way, each content reaches the user at the right time. Content Marketing helps companies to attract customers who are really interested in your products or services, increase sales or conversions, retain old customers to become brand promoters, improve your SEO positioning in search engines, become a brand loved by users, generate engagement, become a benchmark in the sector, inspire confidence in your customers (even if it is a new business), and humanize the brand and look more friendly in front of your audience.

Online reputation cleaning
If complaints and negative comments appear when searching for the name of your business, this is the digital service you need to clean up your image. A negative comment on the internet is commonly a stain that cannot be hidden and it can cause you to lose customers, and even to close your company. To improve the online reputation of your business, digital marketing agencies review all your information on the Internet to document negative content and start cleaning up your reputation, implement positive information in different formats to replace negative news or comments, and monitor your brand on the Internet to avoid possible attacks and problems in the future.

Advertising with Google Ads
With Google ADS, companies can advertise to an ultra-segmented audience and quickly appear in the top search engines´ positions. Digital marketing agencies are dedicated to creating PPC campaigns, which are economical for businesses because they only pay when a user clicks on the ad.

In short, digital agencies make your business grow on the Internet and help you to shoot up your sales through web positioning, content Marketing and Advertising with Google, among so many others tools.