When the user is the focus of attention, the role of a UX / UI designer is indispensable in the development team of a technology startup. That's because he / she bases his / her work on the end customer's satisfaction. As a result, the organization has much better results.

The demand for professional UX / UI designers has grown a lot in recent years. After many years, companies have finally realized that user satisfaction is more than just product design.

A professional UX / UI can contribute way beyond product design. He can collaborate with other people on the development team when there is a launch or update of a new product, such as software, a website, an application or an online platform.

If you have ever suffered installing a device, filling out a long form and suddenly losing all the data, or even spending hours to find a simple button in an application, you know what a bad user experience is. With a good UX / UI designer, this is unlikely to happen, which has many benefits for the company. Therefore, keep reading to find out how your company can benefit from a UX / UI designer.

Design is everything, isn't it? But unfortunately, we only realize this when the product is difficult to use. In the digital world, the role of a UX /UI designer is to ensure the best user experience at all stages of using a product. Therefore, UX stands for User Experience. Then, UI stands for User Interface and works together with UX concepts to create user-friendly and agile interfaces.

When it comes to great UX / UI designers, Mastering the right tools is essential for them. Also, they have to be able to work closely with the development team. In other words, a UX / UI designer needs to develop technical and behavioral skills that will make a difference.

Among the soft and hard skills required, we can find empathy, communication, team spirit, creativity, software knowledge, knowledge of Adobe, Figma, HTML5, CSS and Git. In summary, a robot would hardly replace a UX / UI designer, as it nurtures a humanized look at everything he does, putting himself in the shoes of those who will use the software.

Regarding the user-centered design concept, a UX / UI designer contributes to the organization by verifying product usability. In this sense, check out some indirect advantages of a UI / UX designer on the company's final results: improvement in the user experience and their perception of the company, the consequent user loyalty, more efficiency in production and profitability growth

We certainly know that the role of a UX/UI designer is an important part of a development team. However, it´s good for them to manage other tools to deliver great design. Regarding UX, graphic design programs are essential, as well as platforms for data analysis, such as Google Analytics, and even psychology techniques, which are linked to the emotional design segment. UI, in turn, requires the professional to delve even further into design concepts and tools and into the analysis of user behavior and tools such as Sketch, having to determine and execute what is best in terms of design and usability.

To perform all the functions and fulfill the requirements described above, a good UX / UI designer needs to be analytical, have accurate communication skills, good feedback assimilation and know how to evolve along with technologies.

The daily work life of a UX / UI designer is marked by several different activities, ranging from the elaboration of web projects, to the implementation, support and obtaining feedback from users. In the UX stage, the professional must plan processes based on their usability, working on creations and tests, preparing navigation maps and optimizing app´s performance.

In addition to creating and evolving platforms, collecting feedback for improvements and implementing solutions for engagement rates, a UX / UI designer works with benchmarks, seeking best practices for the industry.

With UI design, the focus is on everything users can see and the functions they can interact with. In addition to studying colors, fonts, patterns and ways to optimize pages, the role of the UI is to facilitate navigation and make it more fluid, considering layouts, functions, images and CTAs, among other tools.

Experiencing the possibility of guaranteeing the best experience for users and still developing innovative interfaces is one of the factors that make the role of a UX / UI designer more and more attractive.

Regarding the near future, UX / UI designers must be aware of new platforms and utilities for augmented reality, colors and gradients optimized by high resolution screens, animated illustrations and graphics for the rapid dissemination of information, thumb-friendly applications as screens get bigger and bigger, flat design, which has not stopped being a trend and is adding new aspects; and custom design, to make the level of interactions even more personal to users.