Keyword cannibalization is when multiple pages on a website target the same keywords, thus making it difficult for search engines to rank them. The possibility of keyword cannibalization receives significantly less attention today due to the overwhelming emphasis on doing keyword research

However, it can hurt your overall SEO strategy and lessen even the best website content’s organic performance. It reduces your chances of ranking higher because it requires that material to be at a disadvantage. But how can you tell if your website is a victim of keyword cannibalization?.

Ranking URLs that constantly change is a common sign of keyword cannibalization and typically means Google cannot figure out which page should rank. There are several ways to avoid keyword cannibalization: use different keywords for each page, use different content types or categories (e.g., product pages), etc.

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