Brand awareness refers to the level at which consumers are familiar with your brand, goods, or services.

There are varying degrees of brand awareness, from simply having encountered a brand’s product to knowing and remembering a brand by name.

For new brands, simply getting their “foot in the door” is a starting point to acquiring more customers and increasing their visibility over time.

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Brand Awareness Influences Search

I’ve worked with many clients who have launched new brands and aren’t sure where to start when it comes to their brand awareness strategy. I always relay that brand awareness plays a role in search (meaning, Google search) and vice versa.

In that way, brand awareness is not at all removed from SEO.

Think about how social media trends influence users’ awareness of certain brands. We saw this with fidget spinners, which made their debut on social. Then, users flocked to Google in search of these toys.

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Thus, we saw searches for “fidget spinners” increase… and then quickly decrease once fidget spinners fell out of vogue.

With this in mind, adopting a holistic content marketing strategy has the potential to increase Search visibility and drive organic traffic to your site. The more users are aware of your brand, the more they will search for you on Google.