What is an Answers-Based Digital Marketing Strategy?

Whether it’s through local social, promoted in images in your local listings, or highlighted on your local pages, there are many ways your business can share information consumers are looking for. So why is an answers based Digital marketing strategy necessary? Now more than ever, consumers crave convenience. They want to find the information they are looking for in an instant without having to do a lot of additional research.

With an answers-based marketing strategy, you’re feeding customers the information they’re looking for without them even realizing it. If potential customers can find all of the information they want and need about your business, it will help differentiate you from competitors. Once you find the most commonly asked questions about your multi-location business by using the tactics above, you can begin incorporating the answers into your localized marketing strategy.

Where to Find the Questions Consumers Are Asking About Your Business - In order to develop a solid answers-based digital marketing strategy, your multi-location business must first understand what consumers want to know about your business.

Google Q&A - Google Q&A is one of the easiest ways to analyze what consumers want to know about your business. With Google Q&A, you can find the most frequently asked questions and ensure the answers are included in your marketing efforts.

Ratings and Reviews - Ratings and reviews are other great tactics for preparing an answers-based digital marketing strategy. While the tactics mentioned above are used to understand what potential customers want to know about your business, ratings, and reviews can provide insight into what previous customers have experienced.

Social Listening - Social listening can help your business get a more holistic view of what is being asked about your company. Social listening allows your multi-location business to uncover conversations about or around your business.

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