To gain top rankings on search results pages, using content created by Artificial Intelligence isn’t your best bet. But what is AI-Generated Content, and is Automated Content Creation truly that bad? Can an AI Content Generator Tool cause problems for your website’s standing on Google?

Artificial Intelligence is one of the more significant SEO Trends and Strategies of 2022 and 2023. Fortunately, you can automate content and create excellent pieces of content using Artificial Intelligence Tools.

First, a Content Generator Tool analyzes vast sets of data. Then, the algorithm generates text or sometimes images based on the analysis. So, you can create content with the help of the tool — no human intervention required.

Content not crafted by human hands and intellect can’t hack it on Google search results — or so we believe. So, is an AI Content Generator Tool detrimental to your search results rankings?

How and Why AI-Generated Content Works
Automated Content is generated by Artificial Intelligence from a Content Generator Tool’s understanding of existing content on a topic. The AI studies articles, stories, and even forum threads and then recreates the content it analyzes.

You can create text, images, and videos through Automated Content Creation. The algorithm-generated content can then beef up your website’s content pool. But, of course, you might not always find the perfect Long-Form or Short-Form article in the output.

Still, some people in charge of website content management might want to take AI-Generated Content off the table entirely. This might not be the best call — this Content Generation method worked for 37%.of businesses in 2019. 

Because of the many advantages of AI Content Generators, more businesses have used them ever since. In 2021, 86% of CEOs reported that “AI is mainstream technology in their office.”

Here’s a list of the advantages and disadvantages of using AI-Generated Content on your website.

Pros of Automated Content Creation
Creates Content for You Immediately
Though it’s not polished from the jump, an AI Content Generator provides copy containing powerful insights. Still, the tool will quickly produce raw material you can mold to your specifications.

An automated workflow will provide prime material for blog articles or posts. So you won’t have to worry about researching and brainstorming for content ideas. Instead, all the user needs to do is provide the AI Generator with a topic or subject. Then, Content Writers will modify the AI-Generated Content to their specifications.

As a result, this method gives you a headstart on article writing. But after that, a human Content Writer should take over. They can add creativity, ensure accuracy, and improve the content’s tone.

Cost-Efficient, But Also Provides High ROI
Because gaining a substantial word count is easier with Automated Content Creation, it saves time, effort, and resources. Though you need to edit the work to create a final product, making the initial draft won’t require much input. Thus, you can improve productivity while producing more content for your site.

AI Tools can make your regular Content Creation process faster and more insightful. So, creating articles via an AI Content Generator is cost-efficient. Content Specialists can then use their time and resources to focus on more critical decisions.

Though your costs are reduced, you still get the best of the AI Content Generator’s work. As a result, you gain rich content and provide higher-quality articles to your site visitors.

Allows You to Write Engaging Content
Tools like Jasper can further optimize your blog posts. But, an AI Content Generator can support Content Writers with grammar and writing style. In addition, the right tool can assist you with personalizing your content.

Personalization is the new black in Content Marketing. It allows you to reach out to specific demographics within your target audience. In addition, the extended functionality of AI means that you can tailor certain content for different clients or situations.

With Automated Content Creation, you can create as many articles as needed. Thus, you can provide the appropriate content for a platform of your choice.

Cons of Creating Automated Content
Doesn’t Provide Natural-Sounding Content Immediately
Artificial Intelligence Content Generator will create website content that doesn’t always sound like a human. At worst, the content may read as disjointed or incomprehensible. However, a human should edit the content to sound more human-like. Thus, you’re sure to create something perfect for both a human audience and search engine bots.

Content Generator Tools use Natural Language Processing to write like humans, though it doesn’t always yield perfect results. However, the content generated from this method still requires the human touch. So, a human must curate and modify the artificially-generated content, whether it’s an article or an image. Thus, Content Writers must ensure that the text is appropriate for site visitor consumption.