Today is the age of technology.  Marketing is directly affected by technology.  When discussing top current trends in marketing, you should think immediately of digital marketing.  Digital marketing sometimes moves at what seems to be the speed of light.  Although there are many trends today in marketing, five will be examined here.

Content Marketing

You might think that you have heard “content is king” forever.  Truthfully, you would not be that far off if you thought that way.  What has changed is the need for high-quality content.  You can no longer just fill your sites with generic or copied gibberish.   The content you present is what search engines will show to prospective customers online.

Video Marketing

With the increase in technology, online communities are seeking out more and more video content to view.  It is true video content remains highly viable.  Video marketing has moved even beyond quality recorded video content to live video marketing.  Facebook Live and Instagram Live are giving even better results than pre-recorded content.

Personalization

Personalized marketing comes from an old source that has been around a long time.  Email lists are great sources to be able to personalize messages and marketing to individuals.  You can even obtain segmented lists to help with better targeting of your audiences.  Personalization in your marketing efforts will pay big dividends.

Interactive Content

Interactive marketing content holds users’ attention much greater than even video marketing.  Allowing the user to interact with what you have to offer will keep them searching and acting longer.  The even greater advantage is when they share your interactive content with their friends and relatives.  Potential customers and buyers can grow exponentially marketing this way.

SERP Position Zero

In the old days, everyone strived to be in the top three or five search results on a search engine.  Today, the prime position to be found in search engines is position zero.  Position zero is a small blurb at the very top of the search results even before they begin to be numbered.  This position is the most clicked on area of any search result.  It is the prime place to be in digital marketing.

Here at Anchor Digital, we’re an agency renowned for our holistic approach to marketing and offer high-quality SEO services to businesses across Australia.  If you want to find out about the best online SEO tools to optimise the viewership of your business, contact us for a consultation.  We’d love to hear from you.