Any type of product you give to the potential customer to promote your business is a promotional product. Generally, it carries the website, phone number, name, logo and tagline of your business. Caps, hats, tote bags, apparel, drinkware and pens are some of the popular promotional products that help you in creating buzz about your trade shows or special events.

Understanding the impact of best promotional products

Measuring the effectiveness of any ad in the advertising industry is based on the impression (views) metric. Similarly, the promotional products are said to be the walking ads for your business. It has a great impact in terms of in-house benefits and customer related-benefits for marketing purposes.

Giving a promotional product to sales teams and employees allows you to make them brand advocates of your product. And, this works even during their free time as a part of the in-house benefit. Most importantly, promotional products provided to people act as an effective and low-cost tactic. It suffices to become the ideal choice than any other impression metric as a part of customer related-benefits.

Whether your business hosts as profit-oriented or non-profits, these promotional products remain key to making a massive first impression on potential customers. It works as a business card for you to create brand awareness and leverage sales over time.

Impact of Best Promotional Products

The Advertising Speciality Institute has revealed great detail about the impact of best promotional products on the business mentioned. Let us look at some of the prominent numbers here:

• A pen owned by 89% of people gets 3,000 impressions on an average in its 9 month lifetime.
• A water bottle, cup, mug or drinkware owned by 88% of people gets 1,400 impressions on an average in its 12 month lifetime.
• Apparel owned by 80% of people gets 3,400 impressions on an average in its 14 month lifetime.
• A tote bag owned by 73% of people gets 3,300 impressions on an average in its 11 month lifetime.
• A cap/hat owned by 69% of people including 1/3rd men gets 3,400 impressions on an average in its 10 month lifetime.

• Takeaway

  Utilizing the best promotional products is vital for any business. That is to say, it helps to engage its target audience and then convert them into loyal customers over time.

  Spectra’s Logo Mall has the best promotional products in five categories: tech gear, drinkware, health & fitness, events & party and wearables. You can get in touch with them to find out more about their promotional product line for your business.