Directory yellow pages are the most recognizable form of geo-targeting. In a global campaign, it might be required to list your website in international directories as well as multiple national directories. In a local campaign, submitting your website to local directories is far more advantageous than submitting your website to international directories. There are many websites providing yellow page directories, and determining which yellow pages your target customers are most likely to use is one of the first evaluative steps in your directory submission research. The company that prints and distributes the local yellow page phone books is likely to be the company that has the largest yellow page audience for that region.

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Yellow pages are, however, not the only type of directory submission that enhances your search engine marketing and website optimisation. You should also consider local government directory submissions. Many state, county and city websites encourage directory submissions that provide access to information that residents and potential visitors would be interested in. A local chamber of commerce will likely encourage a directory submission from a business that serves the area they represent. Local college and university websites are also a resource for geo-targeting with a directory submission, as are local libraries. Newspapers, national or local, are another source to evaluate for directory submission. Today most newspapers have websites that carry a regular readership. Check the newspaper websites to see if they have directories available as local guides for their readership.