The year before last, video viewership reached a tipping point. People used streaming platforms to watch video in greater numbers than ever before. While we may be anxious to put much of 2020 behind us, some trends are here to stay, and there's a lot we can learn from companies who changed their video strategies in response to changing audiences.
Advertisers are adjusting in the following ways to get better results:
1. Go where your customers are: online streaming
Digital video is being watched in record numbers. YouTube reached more consumers aged 18 to 49 in the United States in March 2020 than all linear TV networks combined, according to a research. The TV screen, in particular, is seeing the most rapid growth in viewership. YouTube and YouTube TV viewing time on television screens increased by 80% year over year in the same month.

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