What is a UTM label?
UTM stands for Urchin Tracking Module. However, if you believe that UTM tags are tracking codes, we add them to external links that tell us more about where the traffic came from and how it got to our sites. So when someone clicks on a URL with UTM tags, Google Analytics gets information about the site’s origin, media, and campaign.

Why add UTM tags?
Why is it Mandatory to add UTM Tags in google my business? Well, without labeling, the entire stream goes into the organic bucket. So that’s okay, but it doesn’t tell us if this natural traffic comes from regular natural results or from Google for my company URL, my company profile, or Google Maps... read more