There is no denying that every business on planet earth wants to inspire people, foster brand loyalty, and expand its footprint. While it is perfectly fine to strive towards such goals, a majority of businesses don't know how to go about the same. Even the most adept leaders and companies get lulled into believing that elaborating “what they do” and “how they do it” is key to driving success faster.

In the wake of delusion, businesses highlight their plans and approach to work in great detail, hoping that their endeavor would yield favorable outcomes. However, most companies fail to realize that people out there are not concerned with “what” and “how” they do their business. In an attempt to resolve this long-standing matter, adamant optimist and TEDx speaker Simon Sinek addressed the issue in his top-selling book “Start With Why”.

“Start With Why”, is loaded with profound insights which have the potential to take businesses to the next level in a brief time span. One timeless piece of wisdom that applies to companies in every era is unwavering – FOCUS ON WHY. Sinek believes that companies looking to progress ought to put in the needed efforts to understand the real “power of why”.

In this article, we will shed light on how the power of why can work wonders for giving a major boost to employee engagement. Before moving any further, let us quickly elaborate on what the “power of why” is all about to facilitate a better understanding.

What exactly is the power of why?

It must be noted that Sinek's WHY differs greatly from the normal “why” which we use frequently in our day-to-day conversations. These words paint a clear picture of Sinek's idea of ​​WHY – “People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”. Be it meeting sales targets or integrating new technologies, almost all organizations know what they do.

Continue reading Using Simon Sinek's, Power of WHY to Supercharge Employee Engagement