The cost per sale (CPS), also inferred as the pay per sale is a metric obtained by advertising companies to define the percentage of money paid for every sale generated by a particular advertisement. Understanding and tracking the CPS enables advertisers to take steps to decrease their costs, thus boosting profit and optimizing productivity.CPS Affiliate Marketing is a phrase used in Affiliate marketing activities to specify the model of promotion an affiliate will be going to perform.
The CPS can be evaluated by allotting the total amount of money the firm spent on the ad campaign (the cost) by the amount of all sales generated.

While the cost per sale can pertain to all advertising campaigns -- including TV and radio ads, prints, and billboards -- it is most beneficial and valid when assessed for digital advertising since the ad's performance can be severed into small elements, such as clicks and page reads.
In a digital campaign, the customer clicks through an advertisement to the business's website to finish off the deal. As quickly as the consumer enters the main website, a pixel is affixed that tracks that particular user through to checkout. This contributes to a much more factual and detailed CPS estimation than traditional media ad campaigns. Since conventional campaigns cannot track the sales especially induced by the campaign, then trivial sales may be contained in the CPS calculation and the conclusions may be damaged.

Advantages of finding the cost per sale
The cost per sale estimation method provides a variety of digits that can be utilized in specific areas within the company where sales productivity can be strategically increased. Nonetheless, optimizing productivity is a continuous process and, therefore, the cost per sale should be continuously evaluated to enable companies to find out different ways to lessen their costs while enhancing outcomes and improving earnings. Companies can reduce the cost per sale and boost revenues by executing sales training, website optimization, and consumer retention activity.
An affiliate networklike Vellko provides you to choose the best affiliate payout method and conversion techniques for all the advertisers. With sales training, the best methods of the prime salespeople are specified, cataloged, and stimulated throughout the sales organization. Website optimization assures the site is easily available, regulates correctly, and delivers a positive experience for consumers that encourage repeat visits. Related to sales training, consumer retention training recognizes the best methods in retaining customer relationships, records them, and then improves their practice throughout the sales group.

Final take: Cost per Sale lets the advertiser get the right medium to endorse their products and services adequately and reap the best results possible for them. The analysis of a CPS campaign will let you comprehend the mistakes or new findings coming out of them.