Social media marketing (or SMM) is a type of online marketing that includes generating and sharing content on social media platforms to achieve your marketing and brand goals. Social media networks such as Facebook and Twitter provide the marketer with information about the likes and dislikes of their consumers. Marketing through social media can help you enlarge your brand authority. Marketing through social media can help you build brand authority. This helps to further build your brand authority when others share your content with their friends and followers or tag your brand in their posts.

IMPORTANCE OF SOCIAL MEDIA MARKETING

1)51% of 25-34 year olds use social networks in the office, a higher percentage than any other age group

2)People continue to spend more time on social networks than any other categoryof sites-2o% of their time spent on PCs and 3o% of their mobile time

3)As of 20121 Facebook has 152,226,000 unique PC visitors and 78,388,000 unique mobile app visitors. Twitter reported 37,033,000 unique PC visitors and 2216201000 unique mobile app visitors.

4)In July 2012, the total US time spent on PC and mobile devices on social media increased by 37% to 121 billion minutes, compared to 88 billion minutes in July 2011

BENEFITS OF SOCIAL MEDIA

• Brand promotion on social media is cost effective for small businesses
• Improve marketing quality through social media platforms
• Small businesses can easily interact with customers on social media and get their feedback on products, and customer feedback can further improve product quality