Marketing plays an important role when it comes to the success of an organization. However, this marketing must be done in a subtle way so that the prospects won’t have to feel that they are forced to make a purchase from you. This is where drip marketing comes to the rescue.

So, now what is drip marketing? The first question that comes into anyone’s mind.

“Drip marketing is a marketing style that breaks down any kind of marketing communication into bits and is spread across a defined amount of time.”

Here the marketing can be anything starting from emails, phone calls, brochures, social media posts, leaflets, etc.

The main goal of drip marketing is to foster a customer with marketing content at regular intervals. They will be pondered time and again which will prompt them to make a purchase from the brand. I know this may sound a bit complex to understand. So, let me explain it with an example.

Tina was purchasing her favorite pair of shoes online. She has logged into the ecommerce site and added a bunch of shoes into her cart too. Suddenly there was an office meeting and she closed the tab abruptly.

With various other works, Tina forgot about the shoes she already has in the cart. As Tina has already provided her email id with the business, the brand will start sending her emails asking her to complete the purchase and stop abandoning her cart.

As soon as Tina saw the email, she opened the CTA and completed the purchase. From then, she has become a monthly shopper on that particular website. The eCommerce site kept sending her emails reminding about different offers, sales, their new collection, etc.

Now, what happened here is called drip management. The company didn’t send multiple emails at once forcing her to do the purchase. Instead, they pondered her, brought amazing offers that she can’t say no to and this has prompted her to make the purchase.

What are the Key Elements of Drip Marketing?
There are three important elements that are involved in drip marketing. Let us see what they are in this section-
Triggers
Triggers are quite important when it comes to drip marketing. They are the events that will help in setting up your marketing plan. With these triggers, marketers usually set the campaign in motion and also use these triggers to push their plan further down the funnel.

These triggers vary depending upon the marketers vision and interest. Some of the most common triggers are-
● Creation of the lead
● A new subscriber to the blog
● Cart abandonment
● Booking a demo
● Creating an account for the store
Sequences
These sequences are also called conditions. They are the preset engagement actions that are put into motion with the help of triggers. For example, if a customer has abandoned something in the cart, they must be reminded.

How you approach them is the first thing that you have to think about. Sending an email or dropping a text message is the most obvious plan that companies do and this will be your first sequence. Once you send them an email, whether they opened it or not will trigger the second sequence etc.

Wrapping it Up
Drip marketing has become a boon for businesses. Fortunately, you have Office24by7 that can help you in leveraging the benefits of drip marketing. You can get in touch with us on +91 7097171717 or email us at [email protected].