Since its origin in 1912, Oreo has constantly changed its packaging according to trends, but they have only made changes to their product twice in all these years.

This commendable marketing strategy is one of the factors that has contributed to their global success.

Clearly, what’s outside sometimes matters too!

Thus, packaging in recent times is not only used for protecting and carrying the product but also for promoting and communicating about it. This is the reason businesses today are inclined more toward custom packaging than generic.

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