Indoor digital signage is today's trendy marketing tool to increase sales and improve the quality of customer service. Two-thirds of surveyed retailers said that indoor digital signage is the best tool to increase brand awareness, providing a better customer experience for 40 percent.

Customers always expect unique offers from brands regardless of the specifics of the business. Consumer becoming more demanding, it is becoming more challenging to win their attention and trust. However, Indoor Digital Signage can easily cope with this.




Let's take a look at the top 5 tips to improve customer service with Digital Signage.


1. Get Feedbacks

It is vital to listen to customers to enhance the quality of customer service. Customers and their problems and needs are the reason why you started your business. Indoor digital signage is the best way to conduct a customer survey. Use interactive digital signage to track what your customers are saying about your company, products, or services. Their feedback can help you improve your offer.

Ask: Is everything clear to the client? Does he have any objections or wishes about the work? Is he satisfied with the quality of service?

2. Provide helpful information for clients

High-quality service means customer care. The easiest way to be helpful to customers with indoor digital signage is to display practical information on the screen. In particular, show the most relevant information on indoor digital signage monitors so that customers can instantly get acquainted with menu updates, promotions, and other marketing events. Digital wayfinding signage is the best tool to handle this task. It can also share the weather forecast, the latest top news, show the current time.

3. Let customers enjoy the interaction with signage

Almost 98% of buyers are users of smartphones and touch gadgets. It would seem that touch screens are not that exciting for customers. However, indoor digital signage, implying the participation of the buyer, is prevalent among passersby.

For instance, you can install interactive games into a digital touch screen display or digital wayfinding signage. That is what Ralph Lauren did back in 2007. Ralph Lauren was the first brand that used interactive games in digital signage. In 2007, digital touch screen displays were showing models from the firm's collection. Passers-by could place an order right there. Later, large screens looking like a giant iPhone appeared in the stores of the brand. With their help, any potential buyer could create his own design for a tennis T-shirt. The brands Nokia and Starbucks have also used games in digital signage to promote products.




4. Customer loyalty program

According to Accenture, 75 % of customers say they are most likely to choose a company that knows their name, history of purchase, and recommends products. Indoor digital signage can help you personalize your customer experience. With touch screen indoor digital signage, you can collect customer data and offer discounts based on total purchases.
Set rewards based on customer spending. This will stimulate them to get even more of your products or services. Let them track their progress on digital signage that will improve their shopping experience.


5. Teach clients something useful

It often happens that we are in queues or waiting for an appointment, such as a doctor. The waiting time can be made not only entertaining but also beneficial for the client. Show the customer a helpful video on indoor digital signage. For example, it might be a short video on choosing the right toothbrush for you in a dental center. Everyone will want to watch the video and make sure they are using the right brush.

Companies are often reluctant to implement new technologies because they do not know where to start. However, without practical technology applications and capacity, customers can feel frustrated. This will push them to move on to a different option that is simpler and provides a better shopping experience. In this prevalent scenario, companies lacking innovation may face an uphill battle to maintain market share and struggle to grow their businesses.

Give your customers the best experience and high-quality service with Smartek. Hit us up on Smartek Systems to find out more about our digital solutions for your business. Get the right outdoor and indoor digital signage to fit your customer's needs. Improve customer service and increase customer loyalty with Smartek.