Third on our list is the marketing considerations, which was the second factor that we examined. And again, this is the element that I battled with the most when I initially started my business, which is why the majority of thorough businesses had far more business concepts or fantasy. And this is due to the fact that I never fully grasped the component of marketing that I am referring to; but, I did comprehend and accept the concept of product development. In order to equate something to a healthcare practitioner, you must be competent and deliver value. In addition, if you are dealing with children and engaging in play therapy, you must be familiar with the concept and have experience in the field. In this regard, I do not believe that healthcare professionals typically struggle. I mean, their customers appear to adore them. And they certainly contribute those benefits to it. I believe their biggest challenge is spreading the message. Similarly, acquiring the goods or the concept was not a problem for me. But getting the word out, acquiring additional clients, and expanding the practice or business to the levels outlined in your business plan. That is the challenging part. And I believe any business owner will always face the same problem. I mean, I don't believe there is a single business owner who would declare that acquiring and retaining customers is simple, and that the business simply expands. I mean, I don't know of any such firms, nor have I encountered anyone similar. I believe that even business owners with a solid expertise in sales or marketing still need to figure out the product side in order to develop it. In terms of what needs to be done from a business standpoint, they are in perfect accord. I believe healthcare professionals, if you will, battled with this element. And it hasn't been simple, given some of the regulations imposed by regulatory agencies like as the hpcsa. I recall a time when you were not permitted to establish a website. I recall introducing the idea to Ingrid over lunch, maybe 14 years ago, and telling her that she needed a website. Yeah, you, you know, we're not permitted to have a website, she remarked with a simple look. Now, however, it appears that this is a widespread practice, as practically every healthcare professional has a website. In light of this, how do you formulate a strategy? A marketing plan, so that you can employ what you need to in order to attract clients and maintain a steady and expanding private practice. So, and this is largely due to marketing, there are no sales for this.

If you would like to see more details about finding dietician near me, you can see more information here - https://kitrin.com/dietician-near-me

It's not like healthcare practitioners can put up a stand and, you know, put up the canvassing boards and, you know, just attract new clients, because, you know, that's not how the industry works. Hence, it must take marketing factors into account. And in our universe, something cannot be this enormous. There cannot be this enormous marketing strategy. That is extremely costly to, you know, implement. Yet, it must be something that is straightforward, cost-effective, and achievable by a healthcare professional. Do you have anything to add regarding this? Chess?

I believe that marketing is one of the most important factors in expanding a practice. And oddly enough, I was reading a blog on inc.com yesterday that discussed creating your own brand and how that leads to, you know, people trusting people more than they trust things. And one of the intriguing remarks was that if you take someone like Elon Musk, I realise that not everyone will be the next Elon Musk. Elon Musk has four times as many Twitter followers based on his own brand than he does for all of his enterprises combined. Again, this is because he created a personal brand. As healthcare professionals, I believe it is essential to develop a brand around who you are, the therapies and services you offer, and the quality of the content you publish so that people can discover you online. And you can possess an outstanding website. Yet if they cannot discover it, it will not generate referrals. Thus, you should consider what you need to do to ensure that your website stands out, that it ranks well on Google, that it's easy to locate, and that it's mobile-friendly; all of these things contribute to your marketing plan and are not prohibitively expensive to implement. But, they do necessitate some effort and planning on how to achieve them. And if you do not engage in marketing, you will not receive referrals; you will have to rely on word of mouth. And word-of-mouth will not definitely help you develop a robust and successful practice, despite its value.


If you would like to see more details about our practice management course, you can see more information here - https://kitrin.com/practice-management-course

We will be discussing further practice management course aspects in our next article in this series.